CPM Group

Set your commercial organization in motion.

Consulting, software and training — from one partner, implemented until it shows in your numbers.

Three pillars. One goal.

Everything your commercial organization
needs — from one partner.

01

Consultancy

We implement results — together with your team, until they show in your numbers.

From commercial diagnosis to hands-on implementation — strategy, pricing, sales effectiveness, and customer satisfaction, executed side by side with your people.

Explore Consultancy
02

People Development

We don't just train — we enable. Senior practitioners, not classroom theory.

Programs led by experienced commercial leaders that build real capability — in sales, leadership, and team performance — with measurable impact from day one.

Explore Training
03

Software Solutions

Not just a CRM — the operating system for commercial performance.

My Sales DNA and custom BI dashboards that give your team real visibility — preconfigured with the logic that drives commercial performance, live in days.

Explore Software

The Choice of
Industry Leaders

janoschka
walsteadgroup
vita
pfleiderer
polycine
mondi
Trusted by leaders

Impact across industries

"

“As experienced CEO, I can confidently say that CPM’s services have made a significant impact on our business. Their expertise and support have transformed our sales operations and driven measurable results.”

Tom Schäbinger
Tom Schäbinger
CEO, led 2bn EUR businesses
"

“CPM is my trusted long-term partner in elevating our sales organization to the next level. They consistently deliver exceptional service in sales tools, training, and consultancy.”

Stefan Gutheil
Stefan Gutheil
CEO & Chairman
"

“Thanks to CPM’s sales and leadership training, we have been able to leverage our sales competencies and tools to succeed even during challenging times!”

Thomas Kratochwill
Thomas Kratochwill
CSO & Deputy CEO
"

“The assessment gave us clear visibility on strengths, gaps and development areas across our commercial organization. It created clarity and brought real energy into developing our people and moving the organization forward.”

Daniel Prillinger
Daniel Prillinger
Sales Director
"

“The assessment provided unbiased, fact-based clarity on our commercial capabilities. It allowed us to make data-driven decisions, refocus our priorities and restructure our organization. CPM continues to be a trusted partner in developing our teams.”

Lionel Bonte
Lionel Bonte
BU Leader / Chief Commercial Officer
"

“Implementing new tools can often be time-consuming and complex, so I was genuinely impressed by how smoothly and quickly the My Sales DNA rollout went. Thanks to the CPM team’s proactive, hands-on support, we had everything up and running and delivering value in no time.”

Jacqueline Wild
Jacqueline Wild
Vice President, Managing Director
"

“With My Sales DNA, we can better measure and analyze our pipeline and opportunity management process across a global sales organization. We have a constant overview of how new business opportunities are developing and can prioritize projects accordingly.”

Carsten Grams
Carsten Grams
Sales Director
"

“We always had a decent overview of our numbers — but with My Sales DNA, we suddenly understood why margins were slipping in certain areas. It shows exactly where action is needed and where potential is hiding. That kind of clarity makes all the difference in daily decisions.”

Timo Müller
Timo Müller
General Manager
"

“Through the CPM 6 Peaks academy and the help of the DISC model, I learned to classify better my own behaviour and character traits and to apply that in a targeted manner.”

Stefanie Rennert
Stefanie Rennert
Key Account Manager
"

“I recommend the CPM Sales Academy to everyone who wants to improve their way of approaching a negotiation and converting it into a success.”

Philippe Poudens
Philippe Poudens
Business Development Manager
"

“The individual modules were developed in a great mix of theory and practice. Many thanks to the entire CPM team for this very successful journey to master the 6 peaks of sales.”

Andreas Gockeln
Andreas Gockeln
Area Sales Manager
"

“The CPM Sales Academy gave me superior knowledge in negotiating techniques and communication skills, especially in developing a remarkable tactic for understanding my customers.”

Sven Reichwein
Sven Reichwein
Global Account Manager
"

“The CPM Sales Academy taught me new strategies and techniques that have opened up new perspectives.”

Deniz Tahta
Deniz Tahta
Global Sales Manager
"

“I appreciate the CPM Sales Academy because of its highly educational and joyful approach.”

Sérgio Isabel
Sérgio Isabel
SBU Director
"

“About the 6peaks academy I loved that it threw my prejudices about such trainings overboard. Our company benefited a lot from this training.”

Rezzan Caliskan
Rezzan Caliskan
Sales Manager
"

“For me as a Chief Human Resources Officer, it is impressive to experience how enthusiastically our employees participated!”

Angela Körner
Angela Körner
Chief HR Officer
News & Insights

Worth reading

March 26, 2024

How we helped one of Europe’s industry-leading companies

We mapped the entire market, uncovered profitability leakages, and renegotiated contracts — delivering a 5% margin improvement across the business.

Read more →
May 21, 2025

From frustration to results: how strategic pricing transforms B2B sales

The real problem is rarely the product or the team. Here’s how a structured pricing approach turns sales frustration into measurable results.

Read more →
November 17, 2025

CEO briefing: 6 reasons why 70% of CRM rollouts fail

CRM projects rarely fail because the software is bad. They fail because the organization wasn’t ready. Six warning signs every CEO should know.

Read more →
See all articles
Thought Leadership

Highflyer —
The Podcast

Real conversations on career, mindset and personal growth. Hosted by CPM Group — for professionals ready to elevate how they think, lead and perform.

Listen on Spotify
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Start Your Success Journey Now!

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Schedule your initial consultation and find out how CPM Group can help you outperform your market.

Ronald Schuster

Ronald Schuster

Founder & Managing Director, CPM Groupoffice@cpm-group.at+43 650 5000 510