by CPM Group GmbH
EN|DE
CPM ONE · Hunting Engine

If sales is down, it’s time to try something new.

Total market transparency, built by AI. Every customer, every prospect, every euro you are not addressing — on one screen, with a name against each one.

Market Radar: every segment scored on eleven criteria and plotted as attractiveness against right to win.

“The market is difficult.”
Now you can check.

For the first time the whole market is on one screen — every account, every segment, every euro of potential. What used to be an opinion is now a number you can both look at.

The revolution

Your universe is bigger than you think.

Stop debating the same twenty accounts. The engine measures the entire addressable market — every segment, every buyer, every tonne — and shows you the part nobody in your company has ever discussed.

Everysegment in your market 1,000sof named accounts 11weighted criteria per segment
Engine start screen: EUR 600m addressed today of EUR 28,000m identified in the market.
€600maddressed by the business today
€28,000midentified in the market by the engine
2.1%of the addressable spend you hold — the other 97.9% is the conversation you are not having
AI Hitlist

Every account. Every euro. Ranked.

Thousands of companies in your market, scored on fit, tonnage and buying maturity — each one carrying the dated, public signal that gives your seller a reason to call this week. Discover what you have been walking past.

AI Hitlist: accounts ranked by fit score with segment, buying signal, tonnage potential and the assigned hunter.

Fit score · public signal · potential · assigned hunter · one click into the CRM

The hunting brief

A reason to call. Not a list of names.

Every account opens into a brief: what they announced, when, why it matters now, the recommended way in, and the product match. Your seller walks in knowing more about their business than they expect.

Hunting brief for one account: public signal, why now, recommended entry, product match and account figures.
Market News

The market, delivered.

Hundreds of new dated events every month — regulation, supply, demand, retail, competitors and your own accounts. Every one with a “so what” written for your business. Knowledge is leverage.

Product Library

See what your competitors can actually do.

Thousands of real products on file — structure, size, claim, and the supplier behind each one. Your own library of the market. Get inspired, or find out who you have to displace.

Prospects Update

You cannot sell to someone you don’t know.

So the engine finds them first. Potential is discovered, scored and assigned to a named seller before anyone picks up a phone. The process now runs the other way round.

Market News: dated events across regulation, supply, demand, retail, competitors and named accounts.
Product Library: documented products with structure, run size, feature, claim and named supplier.
Prospects Update: newly discovered prospects with fresh signals, fit score, wave and owner.
Automated market analysis

Sweet spots, found automatically.

Eleven weighted criteria, every segment, scored in minutes instead of months. Move a weighting and the whole picture re-sorts in front of you. The six-month strategy project is over.

Target Setting: strategy and three-year targets per segment against the potential identified by the engine.

Strategy per segment · defend, grow, heavy growth or exit — and what each one is worth

Target Cockpit

An ambition you can defend in a board meeting.

Actuals, budget, forecast and the three-year ladder in one bar. Every step traced back to a segment decision and a list of accounts — not to last year plus optimism.

Target Cockpit: actuals, budget, forecast and the three-year target ladder against identified potential.
Execution

Only actions create results.

Every action on every account, each with an owner and a date. Due this week, overdue, blocked, done. The leadership question stops being “how is the pipeline?” and becomes “what is blocking these four accounts?”

1,000sof actions in the plan Ownerand date on every single one Liveline into the P&L
Execution Plan: actions by week with account, owner and status, plus what needs attention right now.
Hunter Ranking

Who is performing — and why.

Every hunter on the same three measures: targets in play, win rate, cadence. Performance stops being an opinion. So does coaching.

Hunter Ranking: sellers ranked by targets, win rate, cadence and profile fit.
Twelve months, one European speciality chemicals group
+8.5%sales volume in 12 months, no additional headcount
34new and expanded deals from the hitlist
<6months to the first measurable P&L impact
120+prequalified accounts with a live buying signal
“Growth is not a coincidence.Growth is a system.” CPM Group · Commercial Excellence · Vienna
Who this is built for

Stop managing the excuse. Start managing the market.

B2B manufacturers between €100m and €1.5bn in revenue, in the industries where everyone claims the product is a commodity and the market is impossible.

For whom

CEO, CSO, CCO, VP Sales

The people who carry the number and are tired of hearing why the market is difficult. This is bought at the top and installed with the team.

The industries

Commodity manufacturing

Packaging, wood processing, paper, glass, chemicals, building materials. Long cycles, technical specifications, and a sales force that knows fifty customers out of nine hundred.

The shift

From opinion to evidence

You stop asking your team what the market is doing. You look at it together, on the same screen, and decide who calls whom this week.

Next step

Find out what your market is actually worth.

Thirty minutes. We look at your segments and tell you honestly whether there is enough unaddressed potential to justify an engine. If there is not, we will say so.