No opinions. Just facts.

Talent

Assessment

Know where your organization stands. Act where it matters.

No opinions. No assumptions. Just facts.

Talent

Assessment

Know where your organization stands. Act where it matters.

Know where to act.
based on facts, not assumptions.

Reveal true
commercial potential

Gain a clear view of performance across your sales teams, so you can align roles and capabilities to drive consistent results.

Identify critical
capability gaps

Uncover skill gaps, bottlenecks and misalignments across your teams that slow down deals and reduce revenue.

Benchmark against
​your industry

Understand how your organization compares, and where you need to catch up or push ahead.

How it works?

1
2
3

DEFINE SUCCESS PROFILES

Together we define clear success profiles for your key roles, such as Hunters, Farmers and Key Account Managers – tailored to your business and grounded in industry benchmarks.

Assessment against Target

Your team is assessed against the defined success profiles, providing clear insights into strengths, gaps and performance differences across individuals and peer groups.

Turn Insights into Action

You receive a comprehensive set of individual and group reports, providing a clear basis for decisions on organizational structure and targeted talent development.

1. DEFINE SUCCESS PROFILES

Together we define clear success profiles for your key roles, such as Hunters, Farmers and Key Account Managers – tailored to your business and grounded in industry benchmarks.

2. Assessment against Target

Your team is assessed against the defined success profiles, providing clear insights into strengths, gaps and performance differences across individuals and peer groups.

3. Turn Insights into Action

You receive a comprehensive set of individual and group reports, providing a clear basis for decisions on organizational structure and targeted talent development.

The four dimensions of your assessment

Each dimension highlights a different aspect of performance – together they form a complete picture.

1. Hard Skill Assessment

Measure real knowledge - not perception.

  • Assesses expertise in products, competition and business
  • Compares self-perception with external evaluation
  • Identifies concrete knowledge gaps and misalignments
  • Creates a clear basis for targeted development

2. SOFT Skill Assessment

See performance & untapped potential.

  • Identifies talents and how strongly they are used today
  • Measures role fit (Hunter, Farmer, Key Account)
  • Reveals underused potential and development areas
  • Based on scientifically validated Profiling Values and DISC 

3. Time Spent Analysis

how much time actually goes into selling?

  • Identifies added value activities vs. time killers
  • Identifies inefficiencies and lost productivity
  • Highlights where focus needs to shift
  • Creates a basis for process and role optimization

4. Business Case

Test real business performance.

  • Evaluates strategic thinking and market understanding
  • Covers pricing, positioning, competition and customer strategy
  • Assesses ability to identify and drive business opportunities
  • Fully customizable to your business context

The four dimensions of your assessment

Each dimension highlights a different aspect of performance – together they form a complete picture.

1. Hard Skill Assessment

Measure real knowledge - not perception.

  • Assesses expertise in products, competition and business
  • Compares self-perception with external evaluation
  • Identifies concrete knowledge gaps and misalignments
  • Creates a clear basis for targeted development

2. SOFT Skill Assessment

See performance & untapped potential.

  • Identifies talents and how strongly they are used today
  • Measures role fit (Hunter, Farmer, Key Account)
  • Reveals underused potential and development areas
  • Based on scientifically validated Profiling Values and DISC 

3. Time Spent Analysis

how much time actually goes into selling?

  • Identifies added value activities vs. time killers
  • Identifies inefficiencies and lost productivity
  • Highlights where focus needs to shift
  • Creates a basis for process and role optimization

4. Business Case

Test real business performance.

  • Evaluates strategic thinking and market understanding
  • Covers pricing, positioning, competition and customer strategy
  • Assesses ability to identify and drive business opportunities
  • Fully customizable to your business context

45m+ 

Assessments conducted worldwide using the DISC methodology.

ρ = .92

Spearman’s rho coefficient – demonstrating high reliability and scientific validity of the Profiling Values assessment.

2,500+

Candidates assessed by CPM Group,
supported by a growing database of profiles and benchmarks.

GDPR

Compliant enabling, data-driven decisions across hiring, development & organizational design.

seamless experience for your team

Your team is guided through a transparent and easy-to-navigate process.

Talent Portal

  • Navigate the entire process through a centralized, intuitive platform
  • ​Flexible scheduling of individual sessions based on personal availability

Development Feedback

  • 30-minute individual feedback session with our experts
  • Clear insights on strengths and concrete development areas

Individual Report

  • Comprehensive capability report covering sales, leadership and core competencies
  • Clear, structured and directly actionable insights

Built for real business impact

How leading organizations translate clarity into measurable results.

Daniel Prillinger
Daniel Prillinger
Sales Director
"The assessment gave us clear visibility on strengths, gaps and development areas across our commercial organization. It created clarity and brought real energy into developing our people and moving the organization forward."
Tom Schäbinger
Tom Schäbinger
Latest position CEO | Led 2bn EUR businesses
"As experienced CEO, I can confidently say that CPM’s services have made a significant impact on our business. Their expertise and support have transformed our sales operations and driven measurable results."
Lionel Bonte
Lionel Bonte
BU Leader / Chief Commercial Officer
"The assessment provided unbiased, fact-based clarity on our commercial capabilities. It allowed us to make data-driven decisions, refocus our priorities and restructure our organization. CPM supported us throughout the process and continues to be a trusted partner in developing our teams."
Daniel Prillinger
Daniel Prillinger
Sales Director
"The assessment gave us clear visibility on strengths, gaps and development areas across our commercial organization. It created clarity and brought real energy into developing our people and moving the organization forward."
Tom Schäbinger
Tom Schäbinger
Latest position CEO | Led 2bn EUR businesses
"As experienced CEO, I can confidently say that CPM’s services have made a significant impact on our business. Their expertise and support have transformed our sales operations and driven measurable results."
Lionel Bonte
Lionel Bonte
BU Leader / Chief Commercial Officer
"The assessment provided unbiased, fact-based clarity on our commercial capabilities. It allowed us to make data-driven decisions, refocus our priorities and restructure our organization. CPM supported us throughout the process and continues to be a trusted partner in developing our teams."

  1. CPM Group – The Choice of Industry Leaders

Preview your assessment reports

Explore example reports and see how your capabilities would be visualized.

Individual
Capability  Report

  • Understand strengths, development areas and untapped potential
  • See role fit across Hunter, Farmer and Key Account profiles
  • Gain clear insights into soft skills, business acumen and sales capabilities
  • Identify where targeted development will drive the biggest impact

Team
Capability Report

  • Get a complete overview of performance across teams and roles
  • Identify capability gaps, misalignments and performance differences
  • Segment your organization (top performers, development needs,...)
  • Define where to act – hiring, development or structural changes

Talent
x-Ray

  • Full transparency on skills, capabilities and team structure
  • All data, visualizations and insights in one application
  • Enables direct analysis, comparison and decision-making
  • Built to support ongoing development and strategic planning

  1. CPM Group – Your Certified Partner

benefit from an sales force assessment with tools that have already been used over 50 million times
Evaluate your sales team with scientifically based personality instruments
Get a partner for the evaluation of your sales team that is an top employer
Evaluate your sales staff through a certified partner
Evaluate your sales force through a certified partner

  1. CPM Group – Your Certified Partner

Start Your Success Journey Now.
​​Your Competitors Aren’t Waiting!

Interested in how this approach could apply to your organization? Get in touch via the form or book an info session with Stefan Pogatsch, Head of Consultancy at CPM Group.

Feel free to reach out anytime.

Let’s explore where impact can be unlocked.

Stefan Pogatsch 
​pogatsch@cpm-group.at
​+43 676 6314859

CPM Group - boost sales, drive commercial excellence
Your ISO certified partner to boost sales and drive commercial excellence!

CPM Group GmbH
office@cpm-group.at

Offices:
Franz-Josefs-Kai 49/11, 1010 Vienna
Kapuzinerstrasse 23, 2020 Hollabrunn

Phone:
+43 650 5000 510


​VAT ATU73815035 | Reg. No 502250d at Landesgericht