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by CPM Group GmbH

SELLING TECHNIQUES
MASTERCLASS

THE DIFFERENCE BETWEEN TALKING AND CLOSING DEALS.

SELLING TECHNIQUES
MASTERCLASS

THE DIFFERENCE BETWEEN TALKING AND CLOSING DEALS.

High-performing sales doesn’t rely on talent alone — it relies on the right techniques. 

In this 1.5-day masterclass, participants learn a broad set of proven sales techniques — including communication, questioning, sales pitch, objection handling, and more — all designed to structure conversations, guide decisions, and drive better results.

DRIVING DECISIONS IN
​CRITICAL MOMENTS

Objections, resistance, and uncertainty are handled with clarity and control. Instead of reacting, participants respond with confidence and guide the conversation toward decisions.

FROM TALENT
​TO SYSTEM

Successful selling becomes a repeatable approach rather than an individual strength. Techniques can be applied consistently,
making performance more ​scalable.

HIGHER CONVERSION &
​BETTER RESULTS

Sales conversations are structured, relevant, and guided toward clear decisions — not just open-ended discussions. This leads to more consistent outcomes and better use of opportunities.

FORMAT:

1,5-DAY INTENSIVE
MASTERCLASS

LOCATION:

VIENNA INSTITUTE FOR
LEADERSHIP AND SALES

GROUP SIZE:

MAX. 15
PARTICIPANTS

IDEAL FOR:

SALES PROFESSIONALS
& TOP TALENTS

THE CORE FOCUS AREAS

These are the core focus areas covered throughout the masterclass. All techniques are not only introduced, but directly applied in a structured way — ensuring participants can use them confidently in real sales conversations.

  • COMMUNICATION STRATEGIES
    (storytelling, active listening, nonverbal communication...)
  • QUESTIONING TECHNIQUES
    (question types, SPIN, BANT, leading with questions, uncovering needs...)
  • SALES PITCH & CONVERSATION FLOW
    (Your perfect pitch, preparation, scripts, guiding conversations from first contact to negotiation...)
  • OBJECTION & REJECTION HANDLING
    (responding with clarity and confidence,     handling resistance professionally...)
  • BUYING SIGNALS
    (recognizing verbal and non-verbal signals and acting at the right moment...)
  • INFLUENCING PERCEPTION
    (using reference frameworks, scarcity, and positioning to strengthen your message and guide decisions...)

  1. CPM Group – Your Certified Partner

Proven Results

Discover how these solutions have driven success!
From enhancing team performance to increasing sales.

Sales Force Assessment Get the Case Study
Peaks of Sales Get the Case Study
Performance EngineGet the Case Study

Certified Expertise You Can Trust

WHAT PARTICIPANTS TAKE AWAY

Participants leave with a structured set of sales techniques and the ability to apply them confidently in the right moment to drive conversations toward clear decisions.

  • A clear repertoire of proven sales techniques
  • Knowing which technique to use — and when
  • Confidence in handling objections and resistance
  • More focused conversations that lead to decisions
Sven Reichwein
Sven Reichwein
Global Account Manager
"The CPM Sales Academy gave me superior knowledge in negotiating techniques and communication skills, especially in developing a remarkable tactic for understanding my customers."
Deniz Tahta
Deniz Tahta
Global Sales Manager
"The CPM Sales Academy taught me new strategies and techniques that have opened up new perspectives."
Thomas Kratochwill
Thomas Kratochwill
CSO & Deputy CEO
"Thanks to CPM's sales and leadership training, we have been able to leverage our sales competencies and tools to succeed even during challenging times!"
Sérgio Isabel
Sérgio Isabel
SBU Director
“Selling is not only about offering a good price and service. The CPM Sales Academy delivered this knowledge in a clear and sustainable manner.”
Angela Körner
Angela Körner
Chief HR Officer
"Great salespeople are not only sellers but more listeners who really understand their customer. The CPM Academy has taught us how to listen to our customers."
❮
❯

PROGRAM FEE

€850,- per participant (excl. VAT)

Download Full Program Details

Ready to take the next step?


Check the calendar below for available dates and select the option that fits best.
​
You can choose from three schedule options — depending on what fits best into your week and your priorities.


Strong Start into the Week: Mon 09:00–17:00 · Tue 09:00–13:00

Strong Close of the Week: Thu 17:00–21:00 · Fri 09:00–17:00

Focused Sales Weekend: Fri 17:00–21:00 · Sat 09:00–17:00

Please make sure to choose the correct session language when booking — sessions are available in both German and English. Bookings via the calendar are confirmed upon payment. If you prefer to be invoiced or arrange an alternative payment method, feel free to contact us.

For larger groups (6+ participants), we offer tailored solutions with flexible scheduling. You can use the form below or reach out via email to discuss your requirements.

Looking for a more compact format?

Key elements of the Selling Techniques Masterclass are also available as afterwork sessions — ideal for gaining first insights in a shorter format. Currently available in German — English sessions available on request.

Learn more

Learn more

Any Questions?
​We’re here to help.

Get in Touch

I look forward to hearing from you!

Your Contact at Vienna Institute for Leadership and Sales:

MARLENE POSTL

 postl@cpm-group.at

 +43 676 5574339

CPM Group - boost sales, drive commercial excellence
Your ISO certified partner to boost sales and drive commercial excellence!

CPM Group GmbH
office@cpm-group.at

Offices:
Franz-Josefs-Kai 49/11, 1010 Vienna
Kapuzinerstrasse 23, 2020 Hollabrunn

Phone:
+43 650 5000 510


​VAT ATU73815035 | Reg. No 502250d at Landesgericht

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